History meets luxury in Lower Merion

Combine Philadelphia history and Frank Furness design with modern luxury upgrades and you create this gem in Lower Merion.

Welcome to 608 Robinson Lane, Haverford

Imagine greeting your guests as you descend this grand staircase where historic architecture meets modern flooring:

Which would be your favorite bath?

I adore the indoor / outdoor flow with so much light!

Relax, entertain, enjoy your private oasis close to Philadelphia – all for the same price as a 2 bd condo in Rittenhouse Square.

Photos courtesy of BHHS

Update – SOLD 12/7/18 for $2,075,000 with $75K in concessions.

Just sold – 23 S 23rd in Rittenhouse Square

How to sell amidst objections? I created a story for this Rittenhouse Square luxury condo that would appeal to New York buyers who love access to Philly’s 30th St Station where it’s an easy commute.

Selling luxury requires successfully sharing the emotional experience of the home’s lifestyle, not just property photos.

This delightful one bedroom has a 800 sf private deck offering a unique indoor / outdoor lifestyle in the heart of Rittenhouse.

What matters is the end result for my clients. In this case they were long distance and we did everything remotely. The market was challenging and didn’t offer what they ideally would want, but we accomplished the highest net possible and here’s the end result which is all that matters.

“We found that Susanna was up-to-date on the market conditions in Central Philadelphia. We appreciate her frankness and honesty about realistic pricing. She was very accommodating arranging contractors, cleaning personnel and staging companies to present our property in the best light. I consider  this a true one stop shopping experience. I must also command Susanna’s staff, for handling the logistics in a smooth and painless manner. This was especially important to us as we do not reside near Philadelphia.”

For more information on how to sell in today’s market – let’s talk!

Craftsman style homes create value in Philly and Main Line

A recent Philly.com article featured three Philadelphia Craftsman Style homes and indicated these features generate a premium value – equal to 34% increase!

What exactly is a Craftsman Style home? According to Wikipedia:

The American Craftsman style, or the American Arts and Crafts movement, is an American domestic architecturalinterior designlandscape designapplied arts, and decorative arts style and lifestyle philosophy that began in the last years of the 19th century. As a comprehensive design and art movement it remained popular into the 1930s. However, in decorative arts and architectural design it has continued with numerous revivals and restoration projects through present times.

Click on photo for link to HGTV blog article about Craftsman Homes

With our abundance of row homes in Philadelphia, Craftsman features can be hard to find.  What are the best areas to search? Germantown, Girard Estates in South Philly, Manayunk, Roxborough and on the Main Line some of my top picks are in Ambler and Media.

What are your ideal features in a home? Let’s talk and I’ll help you find the right match!

How to get top dollar for your rentals

Whether you have one rental or many, check out the Top 5 tips to get top dollar for your rentals from Mike McNelis, CEO of The Philly Apartment Company.

1) Be Pet Friendly! This surprised me – but Mike explains over 60% of renters either have pets or want to have pets. Mike has suggestions to protect you regarding deposits.

2) Fix and Clean your Vacancy ASAP – sometimes landlords want to wait until it’s rented to paint. Mike explains that hurts your rental results. Do the re

3) Kitchen and Bathroom Renovations – these are areas where you can get a return dollar-for-dollar. New vanities, mirrors and light fixtures go a long way. As do stainless steel appliances.

4) Security – renters are always looking at security. Interior and exterior doors. Replace deadbolts and locks. It’s one of the things tenants look at first.

5) Be cooperative! – renters in today’s market have a lot of choices. Renters want to get to know their landlords. Be communicative and available. They want to know how to get in touch with you. That makes a difference when renters are weighing their options.

Contact me for my LANDLORD GUIDE and tips on how to maximize your investment properties for best results.

Just sold! Nob Hill Condos in Manayunk

Nob Hill condos offer a quiet, comfortable lifestyle in Manayunk. Two recent sales clearly indicate a positive market shift for Nob Hill.

A wonderful lifestyle! Walkable to dining and shopping on Manayunk’s Main Street, and easy access for Regional Rail or 76. Each loft-style condo comes with it’s own parking.

Like many condos that came to the market during the peak of the mortgage crisis, owners at Nob Hill have weathered through some ups and down. When a condo complex like Nob Hill goes through struggles such as a lawsuit against the developer, unfortunately that negatively impacts sales. And a reputation remains in the local real estate market. 

Two recent one bedroom sales pave the way for increase in values and a resurgence in the local market for Nob Hill. The success with both sales was powered by my smart, strategic marketing drawing out of state buyers.

Unit 603 – SOLD for $150,000 CASH

Similar to my strategy to overcome negative perceptions at 23 S 23rd in Rittenhouse where I targeted New York buyers, I created a successful marketing plan to bypass market doubts about the Nob Hill complex.

My smart marketing included focus on #Match2018 as it’s a perfect fit for medical residents relocating to Philly. We did proactive Facebook marketing to make sure it was visible in strategic areas for potential buyers.

Unit 802 – SOLD in 24 hours at full price!

Originally their home, this unit had been a rental and the owners needed to let it go and sell after the tenant moved out. They wisely chose to list the price in the “bulls eye” of where we could be confident on value, leveraged by my recent sale of Unit 603. My coming soon smart marketing on social media attracted an out of state buyer, relocating for a PhD program, and we had a “sight unseen” offer within 24 hours!

My clients took my advise to have it painted and staged before release publicly. Voila Design did a fantastic job. Not only did we have a full price offer, but generated a great deal of back-up interest with buyers.

Nothing more satisfying that having happy clients!

“Susanna and her team went above and beyond. Very Responsive and great marketing including coming soon which secured an offer within 24 hours of listing”

Selling your home successfully requires a creative, strategic approach to both marketing and pricing. For more info on your home’s value and what the market is offering today, contact me for a private consultation.